MAPIC signs two-year website maintenance agreement with BMA

by | Apr 19, 2023

The Mechanical and Plumbing Industry Council (MAPIC) recently signed a two-year website maintenance agreement with BMA Media Group.

MAPIC is an organization composed of the following groups: Mechanical Contractors’ Association of Cleveland (MCA); Cleveland Plumbing Contractors’ Association, Inc. (CPCA); Certified Pipe Welding Bureau of Cleveland, Inc. (CPWB); East Central Ohio Mechanical Contractors’ Association (ECOMCA); Mechanical Contractors’ Association of North Central Ohio (MCA NCO); and Mechanical Service Contractors Association (MSCA). It represents the companies that are signatory to United Association Local Unions in Northeast Ohio.

Prior to this agreement, MAPIC selected BMA to redesign the organization’s outdated website, which was originally built by BMA nearly a decade earlier. As an organization that deals with building trades unions, they understood the value of selecting a union marketing agency to perform this work.

The updated website needed to be mobile-friendly to serve as a communication hub for its various member organizations. Among the other improvements they desired were new sections of the website to list the different member contractors for each affiliated organization, a blog or news section and a password-protected area to store industry-specific documents.

BMA Media delivered with a new website that blends user-friendly technologies to engage current and prospective members of the organization.

The new site went live in April 2022, and shortly after that, the organization realized it would be better to have a professional marketing company handle the maintenance of its website rather than burden its staff with these tasks.

As such, MAPIC entered into a two-year website maintenance service agreement with BMA Media to keep its website secure and up-to-date.

This work will entail regular updates of themes, plugins and security checks. It is in addition to making server-related modifications as needed to ensure the site’s security and ensure it works as designed.

This maintenance agreement also covers content updates. BMA Media will make basic updates upon request. This includes changing images, names, contact information, contractor listings and content on existing pages – when provided by MAPIC.

Further, BMA Media will update the site’s blog when MAPIC provides such content.

BMA Media is a 100% union shop, providing every team member with a strong sense of solidarity with our clients and making us advocates for labor rights and interests. BMA is a building trades union agency, signatory with the International Brotherhood of Electrical Workers – IBEW Local 673 and the International Union of Painters & Allied Trades – IUPAT District Council 6 / Sign & Display and Allied Trades – SDAT Local 639. We are also a signatory with the Screen Actors Guild – American Federation of Television and Radio Artists – SAG-AFTRA and an affiliate member of the Cleveland Chapter of the National Electrical Contractors Association – NECA.

BMA has experience with union organizations of all sizes. We offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

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