The Mechanical and Plumbing Industry Council (MAPIC) recently signed a two-year website maintenance agreement with BMA Media Group.
MAPIC is an organization composed of the following groups: Mechanical Contractors’ Association of Cleveland (MCA); Cleveland Plumbing Contractors’ Association, Inc. (CPCA); Certified Pipe Welding Bureau of Cleveland, Inc. (CPWB); East Central Ohio Mechanical Contractors’ Association (ECOMCA); Mechanical Contractors’ Association of North Central Ohio (MCA NCO); and Mechanical Service Contractors Association (MSCA). It represents the companies that are signatory to United Association Local Unions in Northeast Ohio.
Prior to this agreement, MAPIC selected BMA to redesign the organization’s outdated website, which was originally built by BMA nearly a decade earlier. As an organization that deals with building trades unions, they understood the value of selecting a union marketing agency to perform this work.
The updated website needed to be mobile-friendly to serve as a communication hub for its various member organizations. Among the other improvements they desired were new sections of the website to list the different member contractors for each affiliated organization, a blog or news section and a password-protected area to store industry-specific documents.
BMA Media delivered with a new website that blends user-friendly technologies to engage current and prospective members of the organization.
The new site went live in April 2022, and shortly after that, the organization realized it would be better to have a professional marketing company handle the maintenance of its website rather than burden its staff with these tasks.
As such, MAPIC entered into a two-year website maintenance service agreement with BMA Media to keep its website secure and up-to-date.
This work will entail regular updates of themes, plugins and security checks. It is in addition to making server-related modifications as needed to ensure the site’s security and ensure it works as designed.
This maintenance agreement also covers content updates. BMA Media will make basic updates upon request. This includes changing images, names, contact information, contractor listings and content on existing pages – when provided by MAPIC.
Further, BMA Media will update the site’s blog when MAPIC provides such content.