IIIATF renews marketing contract for 2 more years with BMA Media Group

by | Dec 22, 2022

The Insulation Industry Apprenticeship and Training Fund (IIIATF), the training arm of the Heat and Frost Insulators and Allied Workers (HFIAW), recently agreed to extend their professional relationship with BMA Media Group.

BMA has been working with the IIIATF since 2015, and this new contract will continue that partnership until the first quarter of 2025, crossing the decade mark of collaboration.

Over the next two years, BMA will provide various convention and conference support services for several of the IIIATF’s key events, such as New Officers Training, Master Apprentice Competition (MAC) and Joint Apprenticeship Conference (JAC) for both 2023 and 2024. BMA will also provide event support for several other training events, such as Trainer Enhancement and a future grant writing course. 

The IIIATF also wants BMA to produce several new videos for future recruitment efforts, as well as repurposing established videos for use on social media and creating a new video to promote the IIIATF Trainer Enhancement Class to the Brothers and Sisters of the HFIAW. 

Besides the videos and event support, the IIIATF also wishes to continue graphic design services, creating and designing a monthly newsletter and a complete campaign refresh for its popular Transform Your Life, Transform Your World recruitment campaign. 

BMA’s Graphics Department will redesign and modernize the complete “Transform” recruitment kit, including a tablecloth, different pop-up banners, tabletop banners, stickers and various print pieces, incorporating new faces for the campaign and a QR code into the design. 

The IIIATF has come to value its longstanding relationship with BMA Media Group and believes that the longevity only enhances what the IIIATF and its staff can accomplish. Looking to the future, the IIIATF is excited to once again create engaging videos during the 2023 and 2024 MAC/JAC Conference, the highlight event of the year for the IIIATF. 

BMA appreciates the trust and faith the IIIATF has in this partnership and looks forward to continuing to serve the staff of the IIIATF and the various JATCs in both the United States and Canada.

BMA Media is a 100% union shop, providing every team member with a strong sense of solidarity with our clients and making us advocates for labor rights and interests. BMA is a building trades union agency, signatory with the International Brotherhood of Electrical Workers – IBEW Local 673 and the International Union of Painters & Allied Trades – IUPAT District Council 6 / Sign & Display and Allied Trades – SDAT Local 639. We are also a signatory with the Screen Actors Guild – American Federation of Television and Radio Artists – SAG-AFTRA and an affiliate member of the Cleveland Chapter of the National Electrical Contractors Association – NECA.

BMA has experience with union organizations of all sizes. We offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

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