LMCT renews with BMA for two more years

by | May 3, 2022

The Mechanical Insulators Labor Management Cooperative Trust (LMCT) has signed a new two-year website maintenance and marketing services contract with BMA Media Group.

The LMCT is the labor and management joint organization between the International Association of Heat and Frost Insulators and Allied Workers and the National Union Insulation Contractors Alliance, which advocates on their behalf for the mechanical insulation and firestopping industries.

The LMCT agreed to the new retainer on April 29, extending its relationship with BMA Media through April 2024.

As part of the agreement, BMA Media will provide regular website maintenance and other limited marketing services. This includes updating the organization’s contractor database and content creation services for LMCT-related articles that appear in the quarterly Insulator Union publication, The Journal, which is also produced by BMA.

Additionally, the LMCT agreed to renew its sponsorship of the America’s Work Force Union Podcast, a daily union-centric podcast that features interviews with union leaders from Local, intermediate and International levels, plus friends of labor, including labor-management leaders.

Once a month, the LMCT’s executive director or a duly appointed guest appears on the podcast to discuss issues facing the organization or other topics related to the mechanical insulation industry.

In 2020, BMA Media Group was hired by the LMCT to design and create a new logo, brand and website for the organization as part of a comprehensive overhaul of the labor-management organization. Prior to this, the LMCT had no digital footprint.

Following the completion of the project, BMA Media was retained by the LMCT to provide ongoing website maintenance and limited marketing services.

A year later, the LMCT hired BMA Media Group to run a series of digital ads designed to raise awareness about mechanical insulation and firestop/smokeseal technologies. While both are a vital component in the design, construction, maintenance and renovation of buildings, mechanical insulation and firestop/smokeseal are often forgotten technology, hidden behind walls and ceilings.

With the first maintenance agreement set to expire, the LMCT chose to extend and grow its relationship with BMA Media Group.

BMA Media is a 100% union shop, providing every team member with a strong sense of solidarity with our clients and making us advocates for labor rights and interests. BMA is a building trades union agency, signatory with the International Brotherhood of Electrical Workers – IBEW Local 673 and the International Union of Painters & Allied Trades – IUPAT District Council 6 / Sign & Display and Allied Trades – SDAT Local 639. We are also a signatory with the Screen Actors Guild – American Federation of Television and Radio Artists – SAG-AFTRA and an affiliate member of the Cleveland Chapter of the National Electrical Contractors Association – NECA.

BMA has experience with union organizations of all sizes. We offer services in the following categories: union event services (from writing the history of your union to executing the logistics of an event,) video production, website design, union marketing campaigns, print and broadcast advertising, social media management, development of print materials, building trades industry education, labor public relations and crisis management, union merchandise, as well as strategic branding and marketing of union organizations.

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