A little about this project
The United Association’s Plumbers and Pipefitters National Pension Fund made a decision in 2020 that it needed to change its name to better reflect their growing membership base. Since such a change impacts every piece of paper the soon-to-be United Association National Pension Fund (UANPF) uses, they selected BMA Media Group as the firm to redesign the organization’s brand, including logo, style guide and public-facing website.
BMA set out to create an effective brand to break through the clutter; build trust with UA Local Union leaders, their members and retirees; and establish the UANPF as a strong, modern organization. This started with the development of the brand and logo, along with a style guide.
Within just a few months, the project moved on to incorporate the new brand and logo on Business cards, Letterhead, Envelopes, Document Templates, Email Signatures, E-Newsletter templates, PowerPoint templates, Presentation Folder, infographics, pamphlets and a table cloth. The fully updated website was also launched in just a few months in order to comply the the change in fiscal year.