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Toledo Electrical JATC - Logo

Category: Logos

Description

TEJATC Rebranding:

New logo, style guide, and collateral pieces were developed to update and refresh the overall look of the Toledo Electrical Joint Apprenticeship and Training Committee (TEJATC) brand.

A more vibrant color palette was developed. We created a color palette of bright blues and greens. The blue represents high tech and clean references to water, and air, clean energy. Green of course is a more direct reference to green energy, it also represents growth which can relate to an apprentice growing as they learn. Golds and oranges have been added to the expanded color palette to introduce warm complementary colors that help make the expanded palette more vibrant and exciting.

Images of females and minorities were used to make training to be an electrician more exciting and more appealing to a wider demographic. The object was to get more diverse and better qualified recruits into their program.

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